Sports agent

Author: Fan Jiayin
Publisher:
Publish Date: 2005-11-01
Features: Sports is an emerging industry, and sports is a healthy investment. By navigating the professional ocean of sports agents, you will gain an exciting value experience. This book aims to cultivate your practical operational skills and shape modern management talents in the sports industry. Agents are a product of market economy development. In the modern sense, sports agents originated in Western countries and emerged with the development of the market economy, the rise of professional sports, and the commercialization and marketization of sports. As intermediaries in the sports market, sports agents and sports brokerage activities play a vital role in promoting sports competitions and the development of professional sports. This book is a specialized work on sports agents and sports brokerage activities. According to the criteria proposed by Mr. Yu Guangyuan for evaluating sports economics works—whether the basic concepts are clear, whether the main content of the book is correct, and whether the discussed issues are comprehensive—it can be said that this book has largely met these requirements. Overall, the book has three noteworthy points: First, it strives for accurate concepts, clear organization, concise arguments, and a simple writing style, avoiding verbose narration and presumptuous judgments. Second, it dedicates a chapter to introducing knowledge about agents, enabling readers with limited economic knowledge to better understand the discussions on sports agents after reading it. Third, it includes appendices with several representative management methods for sports agents from domestic and international perspectives, allowing readers to compare and contrast the book's arguments for a deeper understanding.