Exhibition Practice and Theory

Author: Jing Bo
Publisher:
Publish Date: 2005-10-26
Features: The author shares his over 20 years of experience and reflections in organizing exhibitions in China through a narrative-discussion format. Most of the experiences in the book are tailored to the situation in China, with both praise and criticism. The majority of the insights are presented based on personal experiences, offering constructive viewpoints and suggestions. Reading it feels as if being there, not only providing considerable inspiration for readers aspiring to compete in the exhibition industry but also boosting confidence in the development of China's exhibition industry. What is particularly valuable is that the book comprehensively elaborates on the theory of exhibition science, covering economics, sociology, philosophy, logic, psychology, and marketing management. It explains complex theories in an accessible manner, with arguments that are relevant and sharp, opening up new areas for exhibition theory in China.