Brand Planning

Author: Chen Fang
Publisher:
Publish Date: 2005-05-01
Features: The world economy has entered an era of global grand strategy and planning. As an emerging, independent, and comprehensive applied science, planning studies have continuously been enriched, refined, and developed in the tide of the market economy. The second edition of this book was revised while retaining most of the content of the original edition. The added content is based on the author's reference to a large number of books, periodicals, and other materials on planning theory and practice both domestically and internationally, combined with the author's practical experiences in marketing planning over the past decade, as well as research conducted at institutions such as the Academy of Military Sciences of China and Peking University. Grounded in traditional Chinese military strategy, modern systems engineering, and historical studies, the book applies theories such as strategy, systems engineering, postmethodology, and self-organizing science, especially drawing on insights gained from serving over a hundred renowned enterprises in the past five years. It provides an in-depth exploration of the principles, methods, steps, and principles of planning.