Sales Assistant Professional Training Manual

Author: Ye Jianhua
Publisher:
Publish Date: 2005-10-01
Features: Always master a marketing rule called "change," because the era is changing, the market is changing, customer consumption needs are changing, and the customer base is also changing. Therefore, sales techniques must constantly seek innovation and change. The role of a good salesperson in a store is like that of a good manager in a company. Any behavior that neglects the professional training of salespeople will inevitably face the severe tests of the market. — Wang Zentao, Chairman and CEO of Aokang Group
Among contemporary managers, those with rich practical experience are everywhere, but those who can go beyond practice and summarize theories and methods are rare. Mr. Ye Jianhua's new book allows us to see the demeanor of expert-level corporate leaders. — Yang Sizhuo, Vice President of Guangdong Management Consulting Association and Doctoral Supervisor
After listening to Ye Jianhua's passionate, vivid, and effective training course, he deeply realized the truth that "one must learn to be a person before doing things." Ye teachers encouraged every trainee with his life experience and beliefs. Only when one has the courage, sees a future, and has hope will they work harder to accept new knowledge and new ideas. — Yao Xiaoya, Senior Lecturer at the Academy of Arts & Design, Tsinghua University
Professional Training Textbook for Sales Assistants. Due to the rise in consumers' purchasing power, their consumption behavior is becoming more diverse and personalized, and selling products alone can no longer meet consumers' needs. Businesses have realized that they must improve sales performance by adding value to stores and products and providing more satisfactory services. This book combines the development trends of sales management and modern commercial service knowledge to elaborate in detail the role positioning and responsibilities of the indispensable profession in the retail industry—sales assistants, as well as systematically introduces the professional concepts, behavioral standards, and methods for continuously improving sales performance that sales assistants should possess. It is an effective training tool for manufacturers and businesses to improve the comprehensive quality and professional skills of sales assistants.
The book is practical and innovative, combining theoretical explanations with practical exercises, and provides practical and effective help for businesses in training sales staff and sales assistants to improve their sales skills.