Comeback: The Way of Financial Management in Business

Author: Yang Hemao
Publisher:
Publish Date: 2005-10-01
Features: The failure of a business is often caused by imperfect financial management, yet this issue fails to receive the high attention it deserves from investors and managers. It is sincerely hoped that business managers can enhance the profitability and competitiveness of their enterprises by adhering to the guiding principle that "financial management is the core of business management," allowing them to rise again. The purpose of this book is to tell enterprises that have yet to establish excellent financial management and a superior financial culture: financial management is the essence of business management, and cash flow management is the lifeline of business management. Without these core management concepts, businesses will be adrift in turbulent times and ultimately lose their chance to survive. This book is primarily aimed at improving the financial decision-making and financial management capabilities of managers, thereby enhancing the competitiveness of enterprises and achieving their financial and value goals. From the perspectives of business operations and financial operations, this book explores the relevance between financial management and a company's long-term profitability. By analyzing and dissecting numerous financial management errors in business operations, it enables managers to gain a clearer understanding of financial management knowledge, establish financial management concepts aligned with business strategies, and apply them skillfully in business management. It explicitly defines the role of managers at all levels in financial management and provides various practical financial management tools for managers, thereby leveraging financial management concepts to enhance the effectiveness of business management strategies and ultimately improve the comprehensive competitiveness of enterprises. This book will guide you step by step through the complete operational philosophy of financial management, teaching you new financial management concepts and knowledge that a manager without financial knowledge or experience in financial management needs.