Ancient City, Ancient Town and Ancient Village Tourism Development Classic Cases

Author: Zou Tongjian
Publisher:
Publish Date: 2005-10-01
Features: Culture needs to be continued, but also needs innovation. Ancient cities, towns, and villages also need development. Just like the current Lijiang has become a paradise for the urban middle class, and Dongba culture has been integrated with Western culture. In the early days, some young people with an urban middle-class style opened bars and inns in this ancient city with small bridges and flowing water, gradually forming a bar street—Lijiang's unique cultural landscape. This book is the result of collective collaboration. I only proposed the framework, wrote the outline, and edited the cases, especially the titles and formatting. The case content was mainly written by graduate students from the School of Tourism Management at Beijing Second Foreign Languages University. Cui Hailai played a key role in the writing of this book and did a lot of organizational and editing work.