Service

Author: Zhong Yongsen
Publisher:
Publish Date: 2005-11-01
Features: During our research on corporate governance, we discovered that all outstanding and enduring companies share a common core spirit: service. Thus, we have compiled widely circulated and inspiring stories in the business world, drawing insights on innovation in service, brand image, details, quality, training, strategy, and various other concepts. These insights are analyzed and elaborated from different perspectives, aiming to provide a practical, referenceable, and learning-oriented guide for enterprises to perfect Chinese-style service. Service is a strategic mindset, a science of operation, a transmission of reputation, an execution of concepts, and a cultural sedimentation. Service is a spirit of responsibility, a quality of honesty, an attitude of diligence, a virtue of dedication, and a pursuit of excellence for perfect companies and every member of the company. Only through service can everything be guaranteed, and to do service wholeheartedly is the foundation for a company to remain evergreen. From the outstanding companies listed in this book, such as Haier, Lenovo, McDonald's, KFC, General Electric, and Citibank, we can easily understand the importance of "service." These excellent companies share a common characteristic: they regard "striving to serve customers wholeheartedly" as their mission, philosophy, and core values, and perfectly embody them in execution! There is a saying in the business world: When you are still considering whether to serve customers, outstanding companies are already putting it into practice. Almost every outstanding enterprise treats service as the "lifeline" of its survival. Any company that neglects service and fails to meet consumer needs is destined to decline.