Unlimited Chain: Rapidly Replicating Enterprise Competitiveness

Author: Ma Ruiguang
Publisher:
Publish Date: 2005-10-01
Features: This book employs strategic thinking to conduct an in-depth analysis of chain operations, a business model that can rapidly enhance corporate competitiveness, and provides a comprehensive solution for strategic chain operations. The content includes both theoretical elaborations on chain operations at a high level and standardized operational guidelines from a practical perspective on numerous specific details of chain operations. This offers a highly practical guide for chain operators and related store management personnel. It provides an in-depth analysis of the six major dilemmas in chain operations and comprehensively interprets the history, current status, essence, characteristics, and development trends of chain operations.