Introduction to Circulation (Includes DVD)

Author: Xia Chunyu
Publisher:
Publish Date: 2005-09-01
Features: This book has the following four characteristics:
First, it is comprehensive and systematic. The book is divided into 5 parts and 11 chapters, covering all aspects of the commodity circulation field. Therefore, through studying this book, readers can gain a comprehensive understanding of the origin and development of circulation, the characteristics, contributions, and development trends of the circulation industry, retail and wholesale business theories and operational knowledge, wholesale markets and commodity exchanges, e-commerce and logistics management, and circulation policies, among other theoretical and practical knowledge.
Second, the content is up-to-date. The lead editor of this book has long been engaged in teaching and research on circulation theory, marketing, and logistics management, with substantial research experience. Having studied abroad for many years, the editor has widely incorporated the latest research findings from both domestic and international sources when writing this book, ensuring it stays abreast of the forefront developments globally.
Third, it is concise and easy to understand. The book fully considers the learning characteristics of open education students, using plain language as much as possible, striving for brevity, fluent writing, and ease of comprehension to facilitate self-study for readers.
Fourth, it combines theoretical depth with practical applicability. The book not only focuses on theoretical summaries and explanations of various issues in commodity circulation practice but also introduces operational knowledge, techniques, and methods in circulation management, enabling readers to engage in both theoretical thinking about commodity circulation issues and practical management practices in the field.