Never Give Up: I Challenged McDonald's

Author: Qiao Ying
Publisher:
Publish Date: 2005-11-01
Features: "Never Give Up: I Challenged McDonald's" Why hasn't China produced a brand like McDonald's? Why doesn't China have a global food brand? In 1995, a Chinese Qiao Ying tried to answer this question. He founded "Hong Gaoliang" and challenged McDonald's. In just two or three years, "Hong Gaoliang" rose rapidly, attracting attention from both the Chinese and the world. McDonald's headquarters in the U.S. even sent people to China to investigate "Hong Gaoliang." However, unexpected misfortune struck. To pursue greater development, "Hong Gaoliang" took a risky financial move and violated the law. "Hong Gaoliang," this overnight success in China's fast-food industry, collapsed overnight. Qiao Ying, a prominent figure in China's food service industry, was also imprisoned. This book is the result of Qiao Ying's heart-wrenching efforts written while he was in prison. Bankruptcy, imprisonment, divorce—this man, completely trapped in adversity, reflected deeply and wrote with vivid, sincere words, dripping with blood and tears, about his arduous entrepreneurial journey. It comprehensively reveals the rise, glory, and fall of "Hong Gaoliang," including its secrets of success and the reasons for its failure. Qiao Ying's understanding of his career and his insights into success and failure are profound, offering lessons, inspiration, and strength to every entrepreneur and dreamer. After his release, Qiao Ying remained determined and full of passion, striving to rise again. His unwavering courage is truly admirable.