Media marketization traps

Author: Yu Jianqiang
Publisher:
Publish Date: 2005-10-01
Features: Yu Jianqiang is a native of Nanyang, Henan, and holds a Ph.D. in Communication Studies. He has worked in the news industry for eight years and has published over forty academic papers. His works include Case Studies in Media Strategy Management (Huaxia Publishing House), Classic Cases of Chinese Media Analysis, and The Awkward Right of Approach—Sensitive Topics in the Network Society (Xinhua Publishing House). After the Chinese media entered the market, some problems emerged, such as excessive pursuit of economic benefits, unfair competition, lack of integrity, vulgar content, and distorted advertising. This book starts with the market, analyzing the reasons for market failure and the characteristics of media products, as well as combing through the negative effects of media marketization and exploring their causes. The concluding section proposes corresponding and feasible countermeasures to address the issues arising from these marketized media.