Business Communication (Modern Business Management Series Textbook)

Author: Wang Wentan
Publisher:
Publish Date: 2004-03-19
Features: The rapid development of modern science and technology and the intensification of economic globalization have made modern business activities increasingly frequent, making business communication a fundamental requirement for business professionals. While systematically elaborating on the basic theories, methods, and skills of business communication, this book also incorporates numerous vivid and typical cases and examples, providing business professionals with fresh, practical, and highly actionable advice and guidance for quick learning. The book consists of two parts, 15 chapters in total. The first part, General Principles of Business Communication, includes topics such as an overview of communication, oral communication and listening, nonverbal communication, telephone communication, face-to-face meetings, and group communication. The second part, Business Communication in Practice, covers topics such as an overview of business communication, job interviews for recruitment and employment, presentations and speeches, organizing and attending business meetings, managing communication, sales communication, written communication, visual communication, and cross-cultural business communication.