University-level Tourism Program 21st Century Planning Textbook -- Tourism Marketing

Author: Guo Yingzhi
Publisher:
Publish Date: 2005-10-21
Features: This book systematically reveals the current research status of tourist behavior, market research, influencing factors, behavioral patterns, decision evaluation, consumption structure, spatiotemporal regularities, market segmentation, and marketing strategies through theoretical discussions on tourist behavior and marketing strategies, employing methods such as data, tables, and graphical analysis. It is primarily intended for use by tourism management students in higher education institutions and related professionals.