Creative Marketing - Hand-drawn POP Department Store

Author: Lu Hongyang
Publisher:
Publish Date: 2005-01-01
Features: POP advertising, while serving the role of promotion, must also possess a certain aesthetic appeal, blending commerce and art. The illustrations in POP are typically cartoon characters that are easily accepted by the masses, either humorous or exaggerated, with flexible forms. This book focuses on introducing POP from the perspective of daily necessities. The works in the book are presented in the form of hand-drawn posters, with diverse styles and varied expressions, hoping to become a helpful guide for learning POP. Among the many forms of POP as point-of-sale advertising, the hand-drawn POP is the most direct and effective. This book will focus on hand-drawn POP in department stores and supermarkets. In supermarkets, daily necessities are closely related to people's lives, with a wide variety of products. Even for the same type of product, there are numerous manufacturers and brands, all placed together for consumers to choose freely. In addition to factors such as product packaging, price, and many others that contribute to consumers' purchase motivation, POP advertising, as a "silent salesman," also plays a crucial role. Daily necessities are essential items in people's lives. When designing POP advertisements for such products, designers should fully understand the characteristics of the products and the sales strategies of the merchants, while also observing and researching competing products in the same category. Then, they should express the most tempting information of the product in a direct artistic language based on their unique concepts. For this type of POP advertising, what should be considered is to think from the perspective of a consumer in the sales environment, placing visual perception in a prominent position.