Business Manager (Volume 1): Retail Enterprise Management

Author: Chu Weimin
Publisher:
Publish Date: 2005-08-01
Features: This set of teaching materials was organized and compiled by the Teaching Materials Office of the Ministry of Labor and Social Security and the Shanghai Vocational Training Guidance Center based on the Shanghai 1+X Occupational Skill Qualification Assessment Detailed Items for Business Managers. From the perspective of strengthening the cultivation of operational skills and mastering a practical technology, this set of teaching materials effectively reflects the latest practical knowledge and operational techniques of this profession, providing direct help and guidance for improving the basic quality of practitioners and mastering the core content and skills of a Business Manager. This textbook is divided into two volumes, with this being the first volume, which primarily focuses on the basic theories and operational skills of retail enterprise management. The main content includes: theories of retail enterprises and enterprise management, business strategies and decision-making of retail enterprises, corporate culture and corporate image of retail enterprises, organizational management of retail enterprises, human resource management of retail enterprises, retail marketing management, financial management of retail enterprises, tax management of retail enterprises, etc. The authors of this textbook have extensive experience in vocational education and training and have participated in the development of the Shanghai 1+X Occupational Skill Qualification Assessment Detailed Items and question banks, being familiar with the training and assessment of this profession. Therefore, this textbook is highly targeted and authoritative. It can be used as teaching materials for the vocational skill training and assessment of Business Managers, as well as for use by teachers and students in secondary and higher vocational schools, and for relevant practitioners participating in on-the-job training.