Media manipulation

Author: (English) John Cleary
Publisher:
Publish Date: 2005-07-01
Features: This book introduces you to how the media operates, teaching you how to handle the media, how to make reporters see the company through your perspective; takes you behind the scenes of newspapers, radio, and television programs to see their news production process. It introduces different types of news, features, and other news content; also provides practical advice on what to do and what not to do, supported by new vivid case studies. The book discusses how to achieve fair news coverage, exploring corporate issues and crisis management. It offers practical advice on how to identify potential problems early to prevent them from escalating into crises, and how to respond when caught in a media storm. The book also introduces typical approaches to crisis reporting and how the role of the media changes in crisis situations. This book will give you confidence, making you feel you truly understand the media and enabling you to confidently engage in public relations with the knowledge you've gained. The media has a pivotal influence on a company's image. Media Manipulation lifts the veil on how the media operates, telling you how to successfully conduct media relations and providing effective methods. You will understand the rules of the media game and be able to navigate your relationship with the media according to these rules, learning how to leverage the media for the company's development, how to handle media crises, and thus build a positive corporate image.