Storefront design

Author: Guangzhou Tangyi Cultural Communication Co., Ltd.
Publisher:
Publish Date: 2005-07-01
Features: This book is one in the series of commercial design publications, featuring real-life exterior design photographs of restaurants, bars, nightclubs, clothing stores, shoe stores, department stores, furniture stores, beauty salons, photography studios, banks, and art galleries in cities such as Beijing, Shanghai, Guangzhou, Shenzhen, and Chengdu. These authentic photographs exhibit diverse forms and styles, ranging from straightforward designs with clear visual messages to outstanding concepts that evoke enduring symbolism and inspire imaginative thinking. The rich variety of cases provides readers with a vivid demonstration of exceptional creativity and visual appeal, making it an indispensable reference for designers working on exterior design. Commercial design, in essence, is a business activity that leverages artistic techniques—it serves as the interface between brands or products and consumers. It conveys messages and business objectives through visual elements such as images, patterns, and colors, with the primary goal of promoting, driving sales, or encouraging consumption. However, commercial design also operates as a vehicle for art. Designers translate businesses' sales or brand awareness intentions into multi-dimensional patterns and images, presented in either realistic or imaginative forms. Successful commercial design must be distinctive, imaginative, and capable of capturing people's attention. While stimulating consumer desire, it also plays a vital role in beautifying the surrounding environment and enriching people's lives. This book is part of the commercial design series, including Exterior Design, Signage Design, and Neon Sign Design. It features real-life exterior design photographs of restaurants, bars, nightclubs, clothing stores, shoe stores, department stores, furniture stores, beauty salons, banks, and art galleries in cities such as Beijing, Shanghai, Guangzhou, and Chengdu. These authentic photographs, collected from commercially developed cities across the country, vividly showcase exceptional creativity and visual appeal, making it an ideal reference for designers engaged in commercial design. We hope our will appreciate it.