Author: Brooks (USA)
Publisher:
Publish Date: 2005-10-01
Features: By applying the three effective strategies introduced in this book, you can achieve great success in sales: 1. Enhancing your influence on customers; 2. Mastering high-impact sales techniques; 3. Improving your personal management skills. Whether you are new to the sales profession or highly experienced, you will find the "Brooks Method" simple, practical, easy to operate, and highly effective. High-Impact Selling sets a new direction for sales training—this direction has been recognized by many large American companies. Both new sales professionals and experienced salespeople will find the High-Impact Selling System practical, simple, and highly effective. The techniques and knowledge it presents can almost enable you to sell anything to anyone, anywhere, and at any time. Sales is a science, and its principles can be mastered by anyone with average intelligence. As a science, it delves deeply into human nature, and the set of principles it follows has been tested and proven to be highly practical in daily life. Like any science, it is constantly evolving, challenging old assumptions, incorporating new discoveries, and adapting to new circumstances. In High-Impact Selling, you will find the best-tested and proven techniques blended with challenging concepts, which will have a positive impact on many salespeople in the new sales environment. In short, this book is divided into three parts, each of which details effective strategies in sales:
Effective Strategy 1: Enhancing Your Influence on Customers
This section explores why the top 20% of salespeople in the U.S. generate 80% of the total sales. You will learn how to develop the influence that successful salespeople have on customers and how to leverage this influence to significantly improve your sales performance.
Effective Strategy 2: Mastering High-Impact Sales Techniques
In this part, we introduce a highly effective six-step system that covers every aspect of the sales process—from prospect analysis to closing the deal. The system is very simple, requiring minimal effort and time to master; it is very comprehensive, allowing you to know exactly what to do next; and it is highly effective, leaving you wondering why you ever tried other methods.
Effective Strategy 3: How to Master Personal Management Skills
The final part of this book focuses on how professional salespeople can manage their careers by managing their entire lives. You will learn how to earn more money through professional dedication and how to fully enjoy everything you do.
Overall, High-Impact Selling is the most effective, most convincing, and most constructive method. After more than 20 years of development, it has been thoroughly tested and proven to be effective. By applying the simple methods we discuss in the book, many Chevrolet dealers across the U.S. have increased their prospect conversion rate from 17% to 40%. If you are excited about the benefits the High-Impact Selling method can bring to you, then start reading this book.
Efficient Sales Method: Effective Strategies for Successful Sales
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