Challenge China's 8 Marketing Challenges

Author: Zhu Yutong (Compiler)
Publisher:
Publish Date: 2005-10-01
Features: This book is the first domestic monograph discussing the practical application of new marketing in China. It summarizes and synthesizes cases and systematic theoretical tools of new marketing in China from the proposal of new marketing theory to its practice. The book systematically introduces the concepts and operations of new marketing through the "Six Major Transformations of New Marketing." It employs numerous charts and stories to elaborate on insightful arguments. Additionally, readers can explore many classic award-winning case studies from the company's ten years of planning, helping them understand and apply new marketing strategies.