E-commerce Case Study

Author: Si Linsheng / Zhou Hong (editors)
Publisher:
Publish Date: 2004-09-01
Features: With the continuous maturation of the network economy and the rational development of e-commerce, many new e-commerce models have emerged. Based on a systematic classification and conceptual description of e-commerce models, this book categorizes e-commerce cases into eight major types: network brokers, online advertising, content providers, online retailers, online manufacturers, virtual communities, value-added network integrators, and enterprise-wide e-commerce. Each category selects representative cases and conducts systematic analysis using models such as basic case information and functional structure, business model, technical model, operational model, management model, and capital model. This book shifts away from the traditional approach of categorizing cases by industry and simply introducing websites, focusing instead on establishing a basic framework for case analysis and systematically analyzing the e-commerce models of cases. This enables readers to master the methods of e-commerce case analysis and provides references for planning and executing e-commerce projects. The book exhibits notable characteristics of novelty, systematicity, and practicality.