Relationship Marketing Practical Operations Manual

Author: Xiong Heping
Publisher:
Publish Date: 2002-04-01
Features: This book is part of the "Practical Handbook of Relationship Marketing" in the Lixin Enterprise Management Intelligence Base. It concisely outlines the professional theories in the relevant field. The book does not aim to be all-encompassing but focuses on hot topics and key issues, emphasizing specific and practical strategies and operational techniques. It is supplemented with numerous charts, operational procedures, and case studies, making it highly practical and actionable. It serves as a reference tool for modern enterprise management professionals.