Winning the Global Market: Modern Global Trade Strategies

Author: Jin Ketua
Publisher:
Publish Date: 2005-08-01
Features:
Expert Reviews on the Book:
The book "Winning in the Global Market" provides a detailed exposition on how businesses can survive and thrive in the new landscape of the global market. The book is well-structured and focuses on practicality. I highly recommend this creative read to those who are already competing in the global market and those aspiring to enter it. —Susan Clark, Executive Vice President and Chief Operating Officer, U.S. Chamber of Commerce
You should read this book before your competitors. The author offers entrepreneurs who are interested in global trade insights on avoiding business risks, extending product lifecycles, drawing innovative ideas, implementing product development, and handling problems. With the arrival of the 21st century, the rules of international marketing have changed. The three scholars, Jin Ketua, Long Kaineng, and Donat, understand how to move forward on the right track. They are willing to share their research findings with you. —Frank Calamita, Director of Global Human Resource Management, Sony Corporation
"Entering the global market is too risky."
"I really want to expand my business."
"I'd like to engage in global operations, but I'm worried about too much political risk and exchange rate risk, of course, along with countless business risks."
"Language barriers, cultural differences, and varying consumption habits. Entering the international market isn't an easy task."
If you have thoughts like these, open this book. As globalization deepens, businesses can no longer focus solely on the domestic market because international competitors are already eyeing your market. You'll be inevitably swept into the competition. The emergence of the internet has made it easy for all competing businesses to enter the global market, an unprecedented opportunity. To successfully compete in the global market, businesses must not only be well-informed but also develop meticulous strategic plans.
"Winning in the Global Market" is written for senior management and marketing professionals to help them engage in global operations, introduce products worldwide, and refine their global marketing strategies. Whether their strategic goals are merely to step outside their home country or to build global alliances, this book can assist them in comprehensively considering global marketing activities.
"Winning in the Global Market" begins by observing the global business environment, covering both strategic planning and tactical implementation. It guides readers step by step toward the global market. The book follows a logical strategic structure: first, environmental analysis, then strategic formulation, and finally, strategic implementation. Throughout the book, the impact of e-commerce on global marketing strategies is emphasized. The book also delves into how to conduct cross-border financing and how to avoid risks when engaging in global marketing.
"Winning in the Global Market" is a reference book for senior marketing executives. It will be your trusted companion in navigating the global market and achieving success.