Brand Roadmap: The Five Steps to Building a Cohesive Brand

Author: (USA) Mozers
Publisher:
Publish Date: 2005-10-01
Features: This is a rich and engaging brand guide. Mike Mozers distills his years of experience in building brands for well-known companies into a step-by-step practical process, making this book a must-read for marketing managers. — Michael George, Marketing Director at Dell
Mike Mozers' Brand Roadmap demystifies the world of marketing, enabling community organizations, schools, and other groups without millions in ad budgets to create their own brand roadmap step by step—a roadmap rooted in core values and infused with the organization's personality. — Cara Javitz, President and CEO of Housing Support Company
To be a great creative director, one must be skilled in teaching others, and Mike Mozers employs exactly this approach in this book. He explains how to understand, manage, and express a company's image and reputation—in a simple and clear way. He is teaching you how to build a brand. — Lee Clow, CEO and Global Creative Director at Chiat/Day Advertising
The simple steps listed in Brand Roadmap help us determine what the company has achieved, its successful aspects, and its position in people's minds, all of which point the way forward for future growth. This book defines a series of steps that an organization can use to communicate and manage its mysterious brand. — Jenny Cutler, Executive Director of Homeless Organizations
Harvard Business Review Press covers six major fields: strategy, leadership, human resource management, marketing, change and innovation, and general management, including two series. Recent new releases include: IT Governance, DIY Innovation, The Vision, Brand Roadmap, Remember Who You Are.