Travel Psychology

Author: Li Canjia
Publisher:
Publish Date: 2002-05-01
Features: This book is one of the national planned teaching materials for vocational and adult education majors in hotel and catering service and management in secondary vocational schools, organized and compiled by the Department of Vocational and Adult Education of the Ministry of Education. It refers to the technical grading standards of the tourism industry. This book is revised based on the 1995 edition of "Tourism Psychology." Through an introduction to the basic knowledge of tourism psychology, it analyzes psychological issues in the tourism service process. It specifically explains the interests, needs, motivations, personality characteristics, and complaint psychology of tourists; the psychological qualities and operational skills training of tourism service staff; service psychology for front desks, rooms, restaurants, shopping malls, tour guides, and other services; as well as tourism management psychology. The book incorporates numerous case studies to help improve students' practical abilities. This book can serve as teaching material for tourism majors in secondary vocational schools and can also be used as training material for positions in the tourism industry and other service industries.