Fashion Marketing Data Analysis: Core Course Tutorial for Fashion Business and Management (Includes one CD-ROM)

Author: Liu Xiaohong
Publisher:
Publish Date: 2005-09-01
Features: This book systematically introduces the application of data analysis models in SPSS for fashion marketing data analysis, covering aspects such as the sources of fashion marketing data, the establishment of analysis databases, data preparation, statistical description, statistical graph drawing and editing, commonly used statistical tables and editing, report analysis of fashion marketing data, estimation and testing, multivariate statistical analysis, and time series analysis. Using SPSS statistical analysis software as the basic tool and combining the needs of marketing data analysis in fashion enterprises, the book applies statistical principles to analyze the construction ideas and methods of the marketing data system in fashion enterprises. Through studying this book, readers can master the design of data analysis plans, the establishment and organization of databases, and the techniques for data analysis and interpretation, thereby enhancing the ability of fashion enterprises to analyze marketing data and the ability to apply marketing data for market decision-making.