Information Age Government Image Communication

Author: Peng Weibu
Publisher:
Publish Date: 2005-10-01
Features: Government image is the intangible asset of the government. Government image communication is a form of long-term savings, an intangible and long-term investment. To establish and shape government image, the government must establish an effective information release system that reflects the government's work truthfully and objectively, and accepts checks and balances from media power. Through both positive and negative shaping by the media, the government can build a sincere image facing the public and win public trust. This book comprehensively and deeply discusses the relationship between the government and the media, elaborates on the challenges faced by government image communication in globalization, informatization, democratization, and marketization, and has a relatively high academic theoretical level. Especially in the design of government image-building models, this book provides in-depth and beneficial exploration, summarizes the methods and approaches of government image communication, and offers certain enlightenment and reference value for the study of public administration and communication.