China Journal Industry Development Report No.1: Market Analysis and Methodological Exploration

Author: Li Pin
Publisher:
Publish Date: 2005-11-01
Features: The series of books is a large-scale series of publications launched by Social Sciences Academic Press in recent years. These books consist of a series of authoritative research reports on economic and social development, analyzing and forecasting the current status and development trends in various fields of the economy and society each year. In 2005, Social Sciences Academic Press launched nearly 30 books, mainly categorized by color, including blue books, green books, yellow books, etc. The content covers multiple fields such as economics, society, culture, law, finance, rural development, international relations, as well as multiple industries including tourism, real estate, and medical health, and multiple regions such as Beijing, Shenzhen, Guangzhou, the northwest, the northeast, and the Yangtze River Delta. The authors of this series are primarily experts from the Chinese Academy of Social Sciences, who are first-class scholars from top research institutions in China. Their perspectives and views reflect the highest level of understanding and recognition of the realities and futures of China and the world, possessing undeniable authority. This book is a rare and substantial research achievement in the field of Chinese journals. It is prefaced by Yu Guomin and divided into six parts: research on the industrialization and groupization of Chinese journals, research on the current status and management strategies of journal-type advertising in Beijing, research on 《Xinhua Zhai》, research on 《Overseas Stars》, research methodology for journals, and research on the journal market. It provides a comprehensive summary, organization, and exploration of market analyses from national to regional to case levels, as well as the pros and cons of journal research methods (quantitative research and textual research).
Target Audience: General readers.