Exhibition Art -- Practical Exhibition Management

Author: Sandra L. Morro [USA]
Publisher:
Publish Date: 2005-09-01
Features: This book is written by industry professionals in the U.S. exhibition and convention industry. It not only includes experiences in the U.S. exhibition industry but also covers how to plan and organize exhibitions, making it a must-read reference and textbook for professionals in the exhibition service industry or related advertising fields. The only way the exhibition industry can continuously attract talent is to ensure that practitioners can use the right tools for their work. The key to success lies in knowledge, and knowledge stems from education. Who is more qualified than industry professionals to build an educational platform for the exhibition industry? This is the reason for compiling this textbook. In a stormy Chicago in 1992, a group of exhibition experts gathered around a conference table to draft the essential educational framework for those aspiring to enter the exhibition industry. Later, a university textbook outline for the exhibition industry was further developed. Several years later, the vision formed in that winter at the Rosenmontage Convention Center became a reality—the result is now in your hands.