Modern Hospital Image Planning

Author: Yu Jian'er
Publisher:
Publish Date: 2004-01-01
Features: "Modern Hospital Image Planning" is compiled by practical experts with years of experience in hospital management, drawing on and integrating CI theory while combining modern hospital management practices. The book is divided into eight parts: an overview of hospital image, CI-related knowledge, hospital image planning process, hospital philosophy image planning, hospital behavior image planning, hospital visual image planning, hospital image communication, and hospital brand strategy. These contents include both rich theoretical knowledge and practical operational experience; they draw on excellent experiences from traditional hospital management while also incorporating innovations aligned with the development of modern hospitals. The content of the entire book serves as a valuable reference and guide for hospital management personnel conducting image research and planning hospital image strategies.