Kleiner Advertising Tutorial

Author: (USA) Thomas Russell
Publisher:
Publish Date: 2005-10-15
Features: Kliatchko is a renowned figure in the American advertising and marketing industries. His works are revered by students of advertising as the "bible" of the field. For his outstanding contributions to advertising education, he was awarded the "Cranial Cup." People say: "When facing any advertising-related issue, 'Kliatchko' is the name that comes to mind first." This book places advertising within the framework of integrated marketing, supported by numerous real-life advertising examples and research materials. Using captivating images, vivid copywriting, ingenious creativity, and meticulous layout, it reveals the close relationship between advertising itself and other marketing communication factors. It provides precise descriptions of each stage of advertising, allowing readers to experience the excitement, joy, and challenges inherent in the advertising industry. This book is now in its 15th edition and is a treasured reference for the advertising industry.