Organizational Behavior: Foundations, Reality, and Challenges

Author: (USA) Nelson
Publisher:
Publication Date: 2004-04-01
Features: Change is everywhere, anytime. Are you, as a manager, ready to prevent unnecessary fluctuations in your organization amidst the waves of change? Do you have enough methods to enable employees to actively cope with pressure and navigate the transformation together with the organization? Do you want to understand the theory while seeing how many internationally renowned companies have faced this era? With six cases throughout the book—Century Computing, Starbucks, Southwest Airlines, Ford Motor Company, Harper & Row, and the American Red Cross—this book presents a broader and more unique perspective, comprehensively explaining the theoretical framework and operational techniques of organizational behavior. It will help you effectively apply organizational behavior in the current business environment to meet the challenges of today and tomorrow. Organizational change is the focal point of the entire book, focusing on how organizations grow, adapt, and maintain a healthy state alongside their employees in a continuously changing environment. The book features distinctive, innovative, and engaging content that has stood the test of time while remaining creative. At the beginning of each chapter, the learning objectives are clearly stated, allowing students to anticipate the chapter's purpose. The subsequent "Chapter Summary" is closely related to these learning objectives. The charts in the book help students grasp the key points and actively engage in the learning process. The illustrations interspersed throughout each chapter, including captions, can reinforce and, in many cases, supplement the main text. The book includes cases of different types of organizations across multiple industries (manufacturing, services, defense industry) such as multinational organizations, regional organizations, non-profit organizations, and public organizations. These cases are integrated into the main text. Another unique feature of the book is its focus on the six typical organizations mentioned earlier. They represent different types of organizations—large and small, for-profit and non-profit, manufacturing and service-oriented. This approach aims to achieve coherence and depth that a single case cannot provide.