Color Design Marketing Code

Author: Lee Myeong-gi, Korean I.R.I Color Research Institute, An Wen-zhe
Publisher:
Publish Date: 2005-10-01
Features: This book is a professional guide on color usage specifically designed for designers. It primarily introduces the fundamentals of color, the basics of color marketing, the development and reinforcement of product color, classic examples in color marketing, as well as the trends of color in industries such as fashion, furniture, home appliances, and automobiles in South Korea from the early 1990s to the present. This book serves as a reference for graphic designers, production personnel, and students and faculty of art colleges engaged in related design fields.