Principles of Exhibition Studies

Author: Yu Hua
Publisher:
Publish Date: 2005-10-01
Features: This book systematically introduces the origin and development of exhibitions and conferences, fundamental concepts of exhibitions and conferences, basic types of exhibitions and conferences, basic operational processes, fundamental functions, characteristics, and features of exhibitions and conferences, exhibition management, exhibitions and cities, and future development trends in the exhibition industry. The book is rich in content, integrating Chinese and foreign theories related to exhibitions and conferences, with a close connection between theory and practice. It combines forward-looking and practical perspectives, is easy to understand yet profound, and innovates while presenting new ideas. This book can serve as a textbook for undergraduate students majoring in exhibitions and conferences in ordinary universities across the country, a teaching reference for college students, a teaching reference for in-service training in the exhibition industry, and a reference book for work by government leaders at various levels, exhibition management departments, exhibition industry professionals, senior managers of various enterprises, and marketing personnel. It is also suitable for related personnel in the tourism, commerce, information, logistics, advertising, construction, and media industries to read.