49 Details of Marketing Success and Failure

Author: Liu Renhui
Publisher:
Publish Date: 2005-10-01
Features: The competition in marketing is primarily manifested in the competition of details. The competition of details is the ultimate and highest level of competition. — (American) Joe Girard The competition in future marketing is primarily manifested in the competition of details. The competition of details is the ultimate and highest level of competition. Only by changing traditional concepts and focusing on details, and by meticulously grasping every sales detail, can one ultimately defeat opponents. — (American) Joe Girard The study of customers' psychological consumption has become an important basis for today's marketing decision-making. Salespeople must pay close attention to every detail in their interactions with customers to accurately understand their psychology. — Liu Renhui The ancients said, "A thousand-li embankment collapses due to an ant's nest." Crises often exist in the subtle details that are overlooked. Ignoring details is equivalent to abandoning success. Emphasizing details can better reveal the courage and wisdom of an excellent salesperson. — Liu Yang This book first elaborates on the important role of details in marketing. Starting from changing the inherent concepts of marketing personnel, it fundamentally helps them establish a completely new perspective. Secondly, it further explains in detail the application of details in marketing, as well as the importance of grasping details in achieving marketing success, from aspects such as marketing preparation, personal image during marketing, language use, and marketing skills. Through real cases, the book recreates the different outcomes of success and failure in the marketing process due to varying attitudes toward detail handling, giving readers a sense of being on the scene. This helps marketing personnel see the essence of details in the marketing process, grasp the key to details, and flexibly master them, ultimately providing practical assistance for their actual work and helping them become true marketing experts.