United States: Super Media Empire

Author: Ming Anxiang
Publisher:
Publish Date: 2005-09-01
Features: This book comprehensively examines nine major media industries in the United States, which play a significant role in the current global news and opinion landscapes from the perspective of the new century and mass communication. These industries include newspapers, television, film, radio, books, magazines, audio recordings, video recordings, the internet, and news agencies. Among them, the book focuses particularly on the main institutions, key figures, distinctive content, and specific operations of major media industries such as newspapers, television, film, and radio. The aim is to gain as objective and in-depth an understanding of the U.S. media industry as possible, which will benefit the media, advertising, public relations, and corporate and government sectors in China. By referencing and learning from these insights, China can gradually engage in the U.S. communication landscape. Through subtle and persistent cultural exchange and communication, misunderstandings and hostility can be mitigated.