Marketing Comprehensive Practical Training Course

Author: Hou Guisheng
Publisher:
Publish Date: 2005-09-01
Features: This book is based on higher vocational education, oriented towards employment, and aims to serve the application ability requirements of the marketing front line in enterprises. It focuses on professional application ability training, innovatively exploring an innovative approach in the system around "one main thread and three levels." The "one main thread" refers to the main thread of marketing professional application ability; the "three levels" are marketing professional basic comprehensive quality training, marketing professional application ability execution training, and marketing professional comprehensive ability planning training. This book serves as a teaching material for students majoring in marketing in higher vocational colleges, and can also be used as a training manual for the design and organization, implementation, and assessment of comprehensive training for marketing personnel.