Red in China

Author: Ye Zi
Publisher:
Publish Date: 1999-08-01
Features: Wei Zheng, an image strategist dedicated to promoting China's brand industry, has successfully provided corporate planning services for a group of large enterprises including Ningbo Shanshan Group, Window of the World, Haish, and Guangdong Galan Group. He is committed to creating 10 world-renowned brands for Chinese companies and exploring a brand-winning strategy suitable for China. At the same time, his rich personal experiences reflect, from one perspective, the heartwarming journey of Chinese planners.

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