New Match: New Perspectives on Marketing Management

Author: Yuan Yue
Publisher:
Publish Date: 2005-10-01
Features:
Co-marketing: The Winning Strategy for Seizing Market Opportunities in an Era of Abundant Products!
Chinese society needs such sharp and unique observations. — Professor Anthony Saich (Harvard University)
Yuan Yue is truly a trendsetter who creates businesses with knowledge. — World Manager Magazine
Listening to Yuan Yue talk about marketing is itself a pleasure. — Yang Jie, former Director of Robust Group
Companies operate according to industry technical rules, while consumers often choose product combinations based on their simple physiological concepts and the "matching" rule. Therefore, "co-marketing" will become the winning strategy for companies to seize market opportunities in an era of abundant products.
This book, combining the current situation of China, summarizes the author's ten years of experience in marketing management consulting, proposes the "perfect match" concept of "co-marketing," and explains that the success of corporate marketing management lies in finding partners that are matched with the company's own development, target customers, and the services provided. It establishes a service alliance system and service mechanism that matches the overall needs of consumers, thereby greatly enhancing the market competitiveness of products and enabling companies to take the initiative and secure a dominant position in competition.