Graphic Design

Author: Gao Wensheng
Publisher:
Publish Date: 2005-09-01
Features: This book is one of the "Planned Teaching Materials for Computer Application Technology in Higher Education Institutions." It combines specific examples, building upon the operational basics of three major software packages—Photoshop 7.0, Illustrator 10, and PageMaker 6.5—to complete practical advertising design using art design theory, enabling readers to fully master the design of the five major advertising media. This book is written based on the author's practical teaching experience, systematically integrating art theory with software operations in computer courses. The book is well-structured, rich in visuals, reader-friendly, and accompanied by comprehensive exercises. It can serve as a textbook for vocational and technical colleges, an elective course for non-computer majors in higher art institutions, and a supplementary teaching material for computer training classes. Its features include quick entry, strong practicality in advertising design; strong systematicity and integration of theory with practice; rich content, clear learning objectives, and strong targeting. After studying this book, readers' design skills and aesthetic judgment will be significantly improved. In addition to the supplementary case study and exercise CD-ROM that matches the textbook, the advertising design case studies and exercises chapters include detailed textual descriptions such as design content, specifications, design requirements, and explanations of difficulties.