The first book on channel management

Author: Linda Gorchels et al. (USA)
Publisher:
Publish Date: 2005-10-01
Features: Even if a company has excellent products, strong marketing campaigns, and reasonable prices, it may still experience a decline in market share if it fails to manage its distribution channels effectively. The specific implementation of channel management in many companies is often scattered across various departments such as marketing, planning, sales management, logistics management, and regional sales. Each department implements fragmented aspects of channel management based on its own understanding, without establishing a comprehensive channel management system. This book explains the complete process of channel management to managers, enabling them to understand the principles of channel and supply chain management and helping them achieve greater returns in today's channel environment. Through this book, you will be able to:
Efficiently manage your channels;
Comprehensively transform your channel strategy;
Significantly improve your channel sales performance.
This book is designed for managers and senior executives who want to improve the efficiency and effectiveness of delivering products and services to end customers through distribution channels. All distributors and implementers of distribution strategies can benefit from the specific system architecture proposed in this book.
Even if a company has excellent products, strong marketing campaigns, and reasonable prices, it may still experience a decline in market share if it fails to manage its distribution channels effectively. The specific implementation of channel management in many companies is often scattered across various departments such as marketing, planning, sales management, logistics management, and regional sales. Each department implements fragmented aspects of channel management based on its own understanding, without establishing a comprehensive channel management system. This book explains the complete process of channel management to managers, enabling them to understand the principles of channel and supply chain management and helping them achieve greater returns in today's channel environment. Through this book, you will be able to:
Efficiently manage your channels;
Comprehensively transform your channel strategy;
Significantly improve your channel sales performance.
This book is designed for managers and senior executives who want to improve the efficiency and effectiveness of delivering products and services to end customers through distribution channels. All distributors and implementers of distribution strategies can benefit from the specific system architecture proposed in this book.