Disadvantages of the Disadvantaged

Author: David Morris Scott Miller (USA)
Translator: Lin Yuqian et al. / Country: USA
Publisher:
Publish Date: 2005-08-01
Features: The strategies of political campaigns have many similarities with corporate management and brand marketing. This book tells you: how those political outsiders use brilliant campaign strategies to turn their disadvantage into an advantage in governance; and how rising stars in the business world break free from obscurity to join the ranks of top global companies. The book proposes 8 winning strategies and combines successful cases of industry leaders such as Starbucks, Google, and Nike to teach you how to leverage political campaign strategies to overcome disadvantages and seize advantages. In the face of increasingly fierce market competition and a business environment full of crises, entrepreneurs are all searching for answers to escape difficulties. This book uses the strategies of political campaigns to point you in a clear direction. The two authors of this book are renowned American political and business strategists. Sinclair has assisted many political leaders in winning fierce elections and reaching the pinnacle of power, while also providing consulting services to companies like Microsoft and Coca-Cola to achieve or maintain industry leadership. Their achievements across both politics and business are remarkable, and their cleverness makes one eager to delve deeper. Today, old rules are being discarded day by day, and the spirit of innovation and risk-taking is once again in vogue: small businesses at the bottom are competing to win with unconventional strategies, and large companies are also forced to shed their big-company mentality and maintain peak combat readiness. This book provides 8 winning strategies to teach you how to overcome disadvantages and seize advantages, climbing to new heights of corporate profitability. The book explains planning in an enlightening way, and individuals or organizations of any position or scale who wish to strengthen customer relationships and improve performance should read it. – Michael Roberts, CEO of McDonald's
This is a book that provides insight and stimulates thought. Its release timing meets the demand, and the strategies it presents are proven, helping you win customer appreciation and highlight brand advantages in today's highly competitive market. – John Costello, Vice President and Chief Marketing Officer of The Home Depot
The authors specifically point out that this is an era of rebels rather than incumbents. New business models and beliefs, as well as the rapid rise of brands, are driving opportunities—Hank Vigil, President of Consumer Partnerhips and Strategy at Microsoft