Eliminate persistent channel problems

Author: Zhang He
Publisher:
Publish Date: 2005-10-01
Features: Channels are like the veins of enterprise marketing; if one part is blocked, everything is hindered. Learn how to cure your channel by following our prescription for targeted solutions. Businesses often get stuck in the mire of dealing with and resolving these issues, yet fail to deeply reflect on their own short-sightedness, blind inventory expansion, and arbitrary indulgence—key reasons for the declining health of channel structures. Channel conflicts arising from internal flaws are often sought to be resolved externally, leading to a futile effort—like trying to fix a car's engine problems by changing the tires! This book thoroughly analyzes the root causes of channel conflicts and proposes corresponding solutions, enabling businesses to elevate their channel management skills from within. It is the best desk reference practical guide for all professionals involved in managing, operating, and maintaining product channels.