Speed is the required credit for marketing masters who want to achieve results quickly.

Author: Shi Xiangqian (Editor)
Publisher:
Publish Date: 2005-06-01
Features: Yes, Rome wasn’t built in a day. But if you find the right direction and use the right methods, you can reach Rome in a day. People’s attention spans vary. If you ask someone to focus on a desk lamp, you’ll likely find their mind wandering within 30 seconds. If the lamp moves or turns on and off automatically, their attention might hold for another 30 seconds. Thus, unchanging things struggle to attract or sustain people’s attention. Sales performance depends on your communication skills. In today’s fast-paced world, no one is willing to spend two or three hours listening to irrelevant statements. Therefore, to achieve your desired goals, you must master effective communication techniques—the key 30-second communication principle. In this book, it introduces people to the skills of making sales in a short time. Mastering these techniques will help you: stay on topic in conversations; communicate concisely, systematically, and efficiently during meetings; assist listeners in grasping key points; and become more confident and charismatic. At the same time, it also covers some market principles on how to win customers and build customer loyalty, which are crucial aspects of building trust between salespeople and customers, and the very reasons for achieving sales in a short time. Rome may not be built in a day, but making a sale in 30 seconds is definitely possible.