Smartness leads to being misled by one's own cleverness

Author: Fan Berg
Publisher:
Publish Date: 2002-02-01
Features: Traps for the Smart The smart can easily fall into their own traps. When market research conflicts with their own ideas, do they sometimes think it's just a statistical error? Do they sometimes believe nothing is beyond their capabilities, even if they have to fake it perfectly? Do they sometimes think their strategies are too perfect, unable to resist sharing the fun with others? Do they sometimes believe everything is too smooth, unable to resist challenging the limits? Challenging themselves and their clients' wits? But how come Hillary, as smart as she is, ended up mired in the Watergate scandal years later? And how come John Sculley, as outstanding as the former CEO of Apple, gave up lucrative offers from Apple and IBM to join a troubled small company, only to end up in court?
Smart vs. Stupid
Smart is to stupid as God is to Satan. When people are smart, they can also be foolish. The authors of this book are both psychologists and communication experts. They collaborated to research and find ways to solve the problem of "smart obstacles." They view the malfunction of a smart person's intelligence as a virus infection, calling the "disease" they suffer from "Smart Self-Destruction Syndrome."
Modern life moves so fast that the decisions we must make every day leave little time for consideration. How can we avoid making wrong decisions at critical junctures? And how can we keep our minds clear, avoid unnecessary risks, and prevent the virus of stupidity from harming our lives? See how the authors teach us how to train our smart thinking, keeping our intelligence in the best condition at all times.