Author: Chen Enjie
Publisher:
Publish Date: 2005-08-01
Features: Learning to do something well means mastering and skillfully applying its laws to achieve your goals; to learn how to do business, one must understand and master the hidden rules of the business world. Those who do not understand the game plan of the business world find it difficult to be accepted by other businesspeople, while those who deeply understand its intricacies can overcome the strong with the weak and build success from scratch. The higher realm of adapting to rules is to change or create new rules. A businessman's actions are inseparable from the two scales of human nature and interests. They must not only abide by the open system but also follow the hidden rules of the business world. The apparent rules are like the surface river, while the hidden rules are like the underground river—invisible but more turbulent. The hidden rules of the business world are rich and complex, yet they are crucial and indispensable for any businessman seeking success. The art of a businessman in dealing with people and matters is both unfathomable and inexhaustible, but there are always some secrets worth exploring, uncovering, and utilizing. Any astute Chinese businessman understands this principle: not only must they abide by legal and moral norms but also adapt to the way Chinese people handle affairs and follow the unspoken beliefs in their own behavioral rules. At the same time, businessmen do not always need to adapt to hidden rules passively; they can break unfavorable ones and create new rules that benefit themselves. The essence of this book lies in revealing and applying the hidden rules around the behavior and objectives of businessmen. Open this book, and your perspective will broaden; read this book thoroughly, and you will become a master in the business world!
Direct selling is just like this.
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