Meng Pai Marketing

Author: Han Yaoguo
Publisher:
Publish Date: 2005-10-01
Features: First time disclosure of the marketing concepts and methods of renowned Meng-style enterprises in China's pharmaceutical and health product industry! First time revelation of the unique methods and real cases of professional marketers in the Meng-style of China's pharmaceutical and health product industry! Considering the public, focusing on the market, emphasizing marketing, and enhancing planning! — Former Minister of Health, Qian Xingzhong
Product marketing is the lifeline of pharmaceutical and health product enterprises, and marketing planning is the soul of pharmaceutical and health product marketing. Without good planning, there can be no successful marketing. Marketing has always been inseparable from planning. May the author of this book become a model for Meng-style marketing planners in the pharmaceutical and health product industry, further promoting the spirit of perseverance, initiative, pioneering, and innovation of Meng-style marketers, and continuously innovating in marketing methods and planning strategies in the pharmaceutical and health product industry! — One of the founders of Meng-style marketing in the pharmaceutical and health product industry, Xu Yanhua
The market is changing, and marketing methods are changing. The only thing that remains unchanged is the persistent pursuit spirit, the spirit of perseverance, and the spirit of dedication of Meng-style marketers in their marketing career. May all Meng-style marketers rally and continue to carry forward the spirit of practical innovation and bold initiative of Meng-style marketers. Strive to improve themselves, keep learning, and keep advancing, keeping pace with the development of the pharmaceutical and health product market, further enhancing marketing operational skills and innovating marketing planning methods. May this book bring new ideas and insights to all marketers and planners. — Chairman of Inner Mongolia Chiyu Group, Wuliji
As a marketer, one must first learn to sell products. As a planner, one must first learn to plan oneself before planning products. The day others start paying attention to you is also the day you begin to succeed. May this book truly become the marketing reference for every professional marketer and professional marketing planner! — Leading figure in Meng-style marketing of pharmaceutical and health products, Zhang Dacheng
Focusing on marketing operational skills, featuring marketing planning cases, following the line of a professional marketing career, and based on marketing practical operations, combining rationality and sensibility, readers will understand the essence of marketing through inspiration and grasp the essence of planning through reflection. Therefore, this book is highly worth reading for all pharmaceutical and health product marketers and professional marketing planners. — General Manager of China Haolekang Pharmaceutical Group, Shang Yong
This book adopts a combination of "methods and cases," with the operational skills of Meng-style marketing in pharmaceutical and health products as the thread and selected successful Meng-style marketing cases of the author as the points. It presents a combination of rationality and sensibility from both and, for the first time revealing the successes and failures of renowned Meng-style enterprises and professional marketers in the pharmaceutical and health product industry, for the first time revealing the legendary stories behind the success of Meng-style marketing companies in the pharmaceutical and health product industry, and for the first time revealing the marketing operational skills of several hot-selling pharmaceutical and health products in the late 1990s.