Terminal Battle: Practical Skills for Retail Terminal Sales Assistants and Promotion

Author: Zhang Xiaohu
Publisher:
Publish Date: 2005-10-01
Features: A practical textbook teaching you how to retain customer footsteps at retail terminals; a battle manual teaching you to engage in terminal warfare with competitors; a masterpiece in training and managing sales assistants written by a frontline manager! Terminal execution lies in details. The author has described terminal sales assistants and terminal promotions so meticulously—it's truly remarkable. Difficult tasks are accomplished by starting with the easy, and great achievements are achieved through attention to detail. Success in terminal work doesn't require grand strategists; it needs meticulous executors. This book is not only worth reading for frontline sales assistants and salespeople but also for university students majoring in marketing. – Feng Guoying, author of "Haier Terminal" and graduate supervisor of Journalism, Communication, and Advertising at Xiamen University
In the escalating battle for terminal dominance, this book is undoubtedly an excellent tool. With this book, you can train your sales assistants to become terminal snipers who always win battles and overcome obstacles; with this book, you can ensure your salespeople excel in the "last mile" of marketing; with this book, you can find effective methods to boost single-store retail sales. – Hou Dingwen, Training Center Manager of Guangdong Kelon Electric
This is one of the best works on terminal sales in the market so far. It offers profound insights into promotional, public relations, terminal management, and specific operational methods, all filled with wisdom. Whether for frontline sales staff or mid-to-high-level corporate managers, this book is highly valuable. – Sun Limin, Marketing Manager of CAV Audio
This book combines theory and practice very well. When reading books on marketing, I always felt that the authors hadn't tried marketing practices themselves. This book changed my perception. It has been very helpful for our training of sales assistants. – Yi Hui'an, Sales Manager of Samsung (China) Investment Co., Ltd.
This book teaches you the art of "selling," serving as a treasure for terminal sales and a must-read textbook for market sales assistants and promoters. It embodies the author's years of dedication and wisdom. Among the numerous marketing books available today, this one is undoubtedly a classic that combines terminal sales theory and practice. I believe that anyone who reads this book will benefit greatly. – Yao Shun'an, Vice President of Marketing at Zhongshan Xiao Ba Wang Electronics Co., Ltd.
This book teaches you how to sell to customers, serves as a battle manual for engaging in terminal "fort battles" with competitors, and is a masterpiece in training and managing sales assistants. The first part teaches sales assistants how to sell products with nothing but their mouths and minds; the second part teaches them how to promote products using terminal promotional materials; the third part covers the daily management of sales assistants and the creation of corporate product training manuals, which can be used by sales assistant supervisors. The industries this book is most suitable for are durable consumer goods, with a focus on fast-moving consumer goods as a secondary. Because it comes from the hands of an outstanding frontline marketing manager who started from the grassroots, it is highly practical and readable. Therefore, it can serve as a self-study textbook for sales assistants to improve their sales skills, as well as a practical textbook for sales representatives and sales managers to guide and train sales assistants.