Marketing methods

Author: Qu Yunbo
Publisher:
Publish Date: 2005-09-01
Features: Leading marketing managers in China have entered the professional marketing stage, but professional marketing requires professional methods and tools. Typically, the primary way marketing managers obtain these methods and tools is through marketing professional service agencies, as inexpensive books usually do not provide such high-value content. This book attempts to do just that. The author has collected mature tools and methods from 105 international and domestic marketing professional institutions and experts. Although they cannot replace the service value provided by marketing professional agencies, the greatest value of this book lies in bridging the gap between your marketing "theory" and "practice," making it convenient for Chinese marketing managers to refer to and use in their daily work. The content of this book covers four levels: analyzing and selecting market opportunities, planning and designing market strategies, organizing and controlling marketing activities, and forecasting marketing trends. It is currently the most systematic comprehensive guide to marketing methods and tools in China. The author strives to introduce the origin, meaning, purpose, operational process, latest developments, and practical applications of each marketing method and tool to the readers, enabling them to apply them flexibly and effectively based on their actual work. It is hoped that this book will become a valuable assistant and partner for Chinese marketing managers in their daily work!