Winning through Communication

Author: Jin Yong
Publisher:
Publish Date: 2005-08-01
Features: Management is communication, communication, and communication again. — Jack Welch (President of General Electric)
Management of enterprises was communication, is communication, and will be communication in the future. — Konosuke Matsushita (President of Panasonic)
Communication is the essence of management. — Sam Walton (President of Walmart)
The basic ability of a manager is effective communication. — L. Wilder (British management scholar)
Not being good at listening to different voices is the great oversight of a manager. — Mary Kay (American entrepreneur)
Effective communication: Enhances leadership decision-making, determines employee execution, and strengthens corporate competitiveness.
For a company, communication should have a goal — to improve performance and improve employees' work methods.
How to achieve this goal is exactly what "Winning Through Communication" aims to answer.
The author explains the application of these three major basic facts in reality from the aspects of "communicating with whom, how to communicate, and what to communicate," points out the five common pitfalls of communication, and provides the best ways to communicate effectively within an organization.
This book discards the dry and tedious style of management books, using numerous specific examples and charts to explain thought-provoking communication principles in easy-to-understand language. It allows readers to grasp the essence of communication in a relaxed reading atmosphere, maximizing the value of effective communication.