Survivor: The New Rules of the Game for Businesses in the New Economy Era

Author: Cong Peisheng
Publisher:
Publish Date: 2005-10-01
Features: Originally, birth, old age, sickness, and death are the regular laws of nature; survival of the fittest is a normal phenomenon. In the process of growth, enterprises always face the risk of being eliminated by the market, which is not necessarily worth our attention. However, the current situation is different: the failures and eliminations of some enterprises in recent years are no longer occurring in a relatively scattered manner but are instead concentrated in both time and form, like a towering wave rolling in, causing people to tremble with fear. With the rapid development of contemporary technology, economic ties between countries around the world have become increasingly inseparable. Countries with different social systems and development levels are inevitably integrated into the global economic system. Economic globalization has brought about significant advancements in international division of labor, major adjustments in the global economic structure, large-scale transfers of industries, and the free flow of capital, technology, and other production factors, improving the efficiency of economic growth and achieving optimized resource allocation and maximized development space. However, it has also led to unprecedented international competition and posed many new challenges to industrial security, financial security, and other areas. Therefore, some people say that economic globalization is like a sword hanging over our heads—any slight mistake could lead to disaster.
Our domestic enterprises have long suffered from the "short lifespan" curse, with many companies and brands only "leading the trend for three or five years" before quickly being replaced by new contenders ("flags change hands on the city walls"). Moreover, it has always been said that starting a business is difficult, but maintaining one is even harder—just as it's easy to conquer a kingdom, it's not easy to keep it stable. Faced with such "internal and external troubles," can our enterprises "hold up"?
What's more, the issue now is not whether domestic enterprises are willing to go global—it's that they must go global. It's not whether they are willing to compete with multinational corporations—it's that they must accept the challenge, or else face only a dead end. Foreign investment is flooding in like a tide. Therefore, for most domestic enterprises, the first thing to consider should not be "the victors rule," but "the survivors rule." Only by ensuring that they remain "survivors" in this game can they become kings in the future.
Although some domestic enterprises, such as Lenovo and Huawei, have successfully completed overseas expansion, they will still face the challenge of managing multinational corporations. Moreover, countless domestic enterprises are still standing stunned in the face of the economic wave of globalization. How to challenge the impact of the globalization economic wave? How to achieve the "survivors rule"? These should be the "must-have skills" that many domestic enterprises long for in this era.
To survive, to live, and to live better—this is the hope of all enterprises and their leaders. To this end, the author has compiled the book Survivors Rule—The Game Rules for Enterprises in the New Economy Era. While emphasizing the theory of the "survivors rule," the book also focuses on readability and practicality. It provides detailed accounts and analyses of typical economic and corporate events from recent years, especially the past one or two years, both domestically and internationally, explaining their causes and consequences. After reading this book, readers will undoubtedly feel as if they are on the scene and gain a sudden realization. It is believed that the publication of this book will enhance the ability of Chinese enterprises to respond to the challenges of globalization and promote their development.
Our philosophy is: to dance with wolves, you must also be like a wolf—find a way to survive and become a ruler, rather than being eaten!